As reported by Wccftech, citing statistics from gaming analyst Chris Zukowski, many Steam gamers of the popular Steam gaming service purchase games they never actually play. This behavior is widespread for discounted titles during sales events.
Steam Dominates Despite Higher Fees
Despite Epic Games’ successes, Steam remains the largest game distribution platform, even with a significant commission difference (12% vs. 30%). According to Zukowski, Valve has built an audience not just of active Steam gamers but also digital hoarders who collect games they don’t play.
Zukowski stated: “Valve solved the problem Netflix struggled with: selling to people who have so much entertainment that they lack time to play or watch everything.”
“Developers accept Valve’s 30% cut because Steam is filled with ‘super gamers’ who buy games they never play. During Steam Next Fest, most players wishlist games without trying the FREE DEMO. If they’re interested, why not play it?”
Real-World Example: 6,062 Games, 80% Unplayed
Wccftech found a striking case supporting Zukowski’s claim:
